Why Some MedSpas Compete on Price — and Others Never Have To Picture

FREE Webinar

Why Some MedSpas Compete on Price — and Others Never Have To

Escape the Race to the Bottom: Positioning Strategies to Attract Premium Patients and Protect Your Margins

Thursday

Feb 26, 2026

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Overview

In a crowded market, many MedSpa owners fall into the "discounting death spiral," believing that lower prices are the only way to fill their chairs. But competing on price is a race to the bottom where even the winner loses. Join Luna Medical Technology for an intensive strategy session on how to stop selling units and start selling transformations. We will break down the exact positioning shifts needed to attract high-value patients who prioritize results over coupons. Learn how to audit your financial health, restructure your pricing, and build a brand that makes price comparisons impossible.

"If your only competitive advantage is being the cheapest, you’re always just one competitor's promotion away from a crisis."

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Highlights

  • Trap #1: The Margin Erosion Trap: We’ll pull back the curtain on the true cost of service. Learn how to calculate your actual profit margins—beyond just the cost of neurotoxins or fillers—and why a "busy" schedule can still lead to a "broke" bank account.
  • Trap #2: The Commodity vs. The Cure: How to use Combination Therapy to move away from "per-unit" thinking. We explore how bundling technologies and modalities increases the Average Ticket Value (ATV) while delivering superior clinical outcomes that patients can’t find elsewhere.
  • Trap #3: The "Me-Too" Marketing Trap: Why offering the same services as the clinic down the street forces you to compete on price. We’ll show you how to develop Proprietary Protocols—unique, branded treatment journeys that belong exclusively to your practice—to justify premium pricing.

The "Premium Positioning" Roadmap:

A step-by-step guide for owners to transition from a "service provider" to a "luxury destination." We’ll cover how to communicate value during the consultation so that the price becomes secondary to the plan.

Highlight Lines:

"Premium patients aren't looking for the best deal; they are looking for the best version of themselves. If you don't value your expertise, neither will they."

“Great injectors fail in business every day—not because they lack talent, but because no one taught them how to run a company.”

Meet Your Instructors

Ashkan Shapouri instructor picture

Ashkan Shapouri

Co-Founder of Luna Medical Technology

Ashkan Shapouri has an educational background in medicine and psychology, with nearly a decade of experience in the aesthetic business, medical devices, and business consulting. He currently serves as the CFO at Luna Medical Technology, a US/Spanish laser medical device company, and the CFO at MEDASH Business Consulting. With expertise in strategic business growth and medical technology, he is passionate about helping businesses succeed in the aesthetic and medical industries.

Alex Dominguez Soto instructor picture

Alex Dominguez Soto

Co-Founder of Luna Medical Technology

Alex Dominguez Soto is a Co-Founder and COO at Luna Medical Technology, a global aesthetic medical device company with headquarters in Madrid and Orlando. Originally from Spain, Alex is an accomplished entrepreneur with a strong background in technology development and manufacturing of med tech devices. He has successfully founded and operated several businesses within the health and wellness sector, notably as one of the pioneers to introduce WB-EMS technology to the US market.

Company Bio

Luna Medical Technology is a leading medical device company on a mission to bridge the gap between technology and the emerging world of aesthetics and beauty. With a rich history of excellence in the development of innovative medical aesthetic devices, LUÑA has established itself as a trusted partner for many med spas and industry professionals across the US and globally. LUÑA brings years of clinical experience and world class engineering offering access to high-end reliable technology for those who aspire to elevate their beauty and wellness experiences.

Why Choose Us

Our commitment to your academic achievement drives us to utilize innovation, create positive impacts, and foster collaboration.

25+ Years Training Physicians and Nurses

Since 1998, our organization has been setting the bar for medical professional training. Our success and expertise in this field are unparalleled.

175,000+ Graduates

Empire is the global leader in procedural training, having graduated more individuals than any other provider.

52+ Workshops

Uncover the most extensive range of courses in Aesthetics, Anti-Aging, Pain Management, and beyond!

Physician Instructors

Immerse yourself in courses taught by renowned Board-Certified Faculty and experienced Medspa owners.

Community Partners

Empire boasts the largest selection of community partners all working together to facilitate your professional goals.

Educational Resources

Get started with the most comprehensive 3-pack aesthetic starter kit, hundreds of social media templates, and much more!

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