Personalized Practice Marketing 101 – Presence to Sell

$699 $999

300+ 5-Star Reviews

Online Couse Includes

Hands-On Sessions

Full-Color Workbook

1 hour

Empire Certificate

Resources

Overview

Skill Level: Advanced

In today’s crowded aesthetics and functional wellness market, delivering quality treatments isn’t enough—your brand must be seen, your team must convert, and your practice must stand out. That’s exactly what you’ll learn in “Personalized Practice Marketing 101: Presence to Sell”, a premium Empire PRO training with physician-educator Dr. Mark Tager. Designed for healthcare providers, practice managers, and patient coordinators, this course gives you a replicable roadmap to optimize every step of the patient journey—from discovery to referral—through modern marketing, communication, and ethical sales techniques.

Built around the proven “Conversion Cascade” model, Dr. Tager walks you through a structured system for increasing patient awareness, optimizing phone scripts, building a magnetic brand, handling price objections, improving consult conversion rates, boosting compliance, and generating ambassador-level referrals. You'll also learn how to reinforce your unique value proposition, master “presence-based marketing” via social media and in-practice experience, and conduct a powerful brand audit to ensure you are attracting the right patients.

Unlike generic marketing courses, this training tackles the emotional, financial, and psychological blocks healthcare professionals often face when it comes to selling. You'll learn how to ethically guide your patients to invest in themselves and your services—through trust, transparency, and education. For clinics offering aesthetic treatments, regenerative medicine, supplements, or cash-pay services, this is the practice growth playbook you’ve been waiting for.

This Empire PRO course is perfect for professionals searching for aesthetic practice growth strategies, cash-pay marketing training, or front desk conversion optimization. Whether you're launching a new service, streamlining operations, or fixing revenue leaks in your sales funnel, this course helps you build the structure and mindset to succeed.

Highlights

Master the Conversion Cascade framework for maximizing practice profitability
Learn to build and communicate your Unique Selling Proposition (USP)
Gain actionable tips for ethical patient communication and trust-building
Use motivational interviewing to increase compliance and sales conversion
Develop your online presence and social media marketing strategy
Implement front desk scripts to convert calls into consults effectively
Understand how to handle pricing objections and financial conversations with ease
Discover how to turn patients into brand ambassadors and generate reviews and referrals
Learn the business case for professional-grade supplement sales and auto-refill systems

Boost ROI with cross-marketing, membership models, and treatment bundling

Mark J. Tager, MD

Meet Your Instructor

Dr. Mark Tager is CEO of ChangeWell Inc., a San Diego based company that guides organizations and individuals to higher levels of performance. Along with Robert John Hughes, he is co-founder of Changewell Training Academy, which enables professionals to amplify their influence.

A veteran of more than 800 presentations, Mark shares his skills and passion to empower those who attend his trainings. He brings a rich background to his work in leadership, organizational development and personal wellbeing. As an entrepreneur, he has built successful businesses and managed high performance teams. As a consultant and change agent, he has worked with a broad spectrum of organizations, from Fortune 100 companies to small non-profits. As a physician, he is well grounded in aesthetic, lifestyle, regenerative and integrative medicine.

Mark founded Great Performance, Inc., a healthcare publishing and training company that was acquired by Times Mirror and integrated into Mosby medical publishing. He has served as Director of Health Promotion for Kaiser Permanente in Oregon, as the founding marketing VP for the Fraxel™ laser, and as Chief Marketing Officer for Syneron. A highly sought after speaker, Mark lectures internationally for a number of medical device, nutraceutical, cosmeceutical and biotech companies. He currently provides consulting for health-related companies that want to crystallize their professional and consumer messaging. He serves as course director for A4M/MMI’s Practice Enhancement Training program.

He has authored nine books related to health and performance including Enhance Your Presence: The Path to Personal Power, Professional Influence & Business Results (with Robert J. Hughes), Total Engagement: The Healthcare Practitioner’s Guide to Heal Yourself, Your Patients and Your Practice (sith Mimi Guarneri, MD), The Art of Aesthetic Practice (with Stephen Mulholland, MD), Leadership in Times of Stress and Change, and Transforming Stress into Power. Mark attended Duke University Medical School and trained in family practice at The Oregon Health & Science University.

Why pay for one workshop, when you can get up to 36 FREE?

Starting at $250/month

Discover

Full-Color Workbook

Each Empire On-Demand workshop is thoughtfully complemented by a stunning full-color workbook that serves as an invaluable tool to enrich your learning experience. This beautifully designed workbook not only enhances your understanding of the course material but also provides a visual and tactile dimension to your educational journey.

Class Materials

Bonus Materials with Purchase

Personalized Practice Marketing 101 – Presence to Sell Manual

Additional Resources

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