How I Built a Profitable Practice with T-Shape as My Patient Magnet Picture

FREE Webinar

How I Built a Profitable Practice with T-Shape as My Patient Magnet

Tuesday

Jul 14, 2026

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Overview

Meet Penny Ikner, owner of The Body Spa, as she shares how T-Shape became the foundation of her patient attraction strategy and practice growth. She'll walk through the technology framework she uses to evaluate every new investment—prioritizing integration, ROI, patient experience, and simplicity—and reveal the proven business model behind her scheduling, pricing, and retention strategies that maximize profitability.

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Company Bio

Artemis Distribution is a medical aesthetics distribution company focused on bringing innovative, science-driven technologies to the aesthetic market. The company specializes in advanced energy-based devices and regenerative treatment solutions, while supporting providers through clinical education, practice development, and strategic growth initiatives designed to elevate patient outcomes and practice success.

Penny Ikner instructor picture

Penny Ikner

Meet Your Instructor

Penny Ikner is a nurse leader, entrepreneur, and founder of The Body Spa in Newark, Delaware. With more than 20 years of healthcare experience, she has built a career spanning clinical practice, healthcare leadership, and medical aesthetics. After serving in leadership roles, including Director of Nursing, Penny combined her passion for patient care with her vision for whole-body wellness to create a destination where science, aesthetics, and wellness come together.

The Body Spa is a luxury wellness and medical spa specializing in evidence-based aesthetic and wellness treatments, offering advanced technologies for skin rejuvenation, body contouring, recovery, and healthy aging. Under Penny's leadership, the practice has become known for its commitment to innovation, personalized care, and helping clients look, feel, and live their best.

Penny is passionate about empowering others through health, wellness, and self-care while creating exceptional patient experiences rooted in compassion, education, and excellence.

The Body Spa — I'm Sexy and My Cells Know It.

Why Choose Us

Our commitment to your academic achievement drives us to utilize innovation, create positive impacts, and foster collaboration.

25+ Years Training Physicians and Nurses

Since 1998, our organization has been setting the bar for medical professional training. Our success and expertise in this field are unparalleled.

175,000+ Graduates

Empire is the global leader in procedural training, having graduated more individuals than any other provider.

52+ Workshops

Uncover the most extensive range of courses in Aesthetics, Anti-Aging, Pain Management, and beyond!

Physician Instructors

Immerse yourself in courses taught by renowned Board-Certified Faculty and experienced Medspa owners.

Community Partners

Empire boasts the largest selection of community partners all working together to facilitate your professional goals.

Educational Resources

Get started with the most comprehensive 3-pack aesthetic starter kit, hundreds of social media templates, and much more!

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