How AI Is Changing How Patients Find Your Practice (and How to Get More of Them) Picture

FREE Webinar

How AI Is Changing How Patients Find Your Practice (and How to Get More of Them)

Thursday

Apr 16, 2026

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Overview

In partnership with Influx Marketing—one of the world’s leading medical marketing agencies—this webinar launches the first session in a new AI-focused series designed to help physicians and providers harness the power of artificial intelligence to grow and modernize their practices. Throughout this series, top global marketing innovators will share advanced strategies to help medical professionals attract qualified patients, optimize practice operations, and build scalable, high-performing aesthetic and wellness businesses in an increasingly AI-driven healthcare landscape.

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Company Bio

Influx is a digital agency focused on patient acquisition for cash-pay healthcare practices. With a cross-disciplinary team of marketing experts, and a clientele that includes some of the top medical practices in the nation, we have built our reputation on industry-leading web design and proven patient acquisition strategies. Our expertise: Digital marketing for cash-pay medical practices. As a digital agency focused on medical marketing, we understand the cash-pay patient journey inside and out. We are passionate about helping medical entrepreneurs build practices that change the lives of their patients and thereby have a positive impact on the world.


Erica Crawford instructor picture

Erica Crawford

President of Influx Marketing

Meet Your Instructor

Erica has over 17 years of experience in the subject of public relations and digital marketing. Erica works with hundreds of medical providers to help them build and/ or grow their practices. She also contributes to continuing medical education as a faculty speaker for numerous aesthetic organizations and conventions, as she maintains relationships within the industry to stay abreast of innovations in the aesthetics space. Erica is the President at Influx Marketing which specialized in custom web design and comprehensive marketing for medical practices.

Why Choose Us

Our commitment to your academic achievement drives us to utilize innovation, create positive impacts, and foster collaboration.

25+ Years Training Physicians and Nurses

Since 1998, our organization has been setting the bar for medical professional training. Our success and expertise in this field are unparalleled.

175,000+ Graduates

Empire is the global leader in procedural training, having graduated more individuals than any other provider.

52+ Workshops

Uncover the most extensive range of courses in Aesthetics, Anti-Aging, Pain Management, and beyond!

Physician Instructors

Immerse yourself in courses taught by renowned Board-Certified Faculty and experienced Medspa owners.

Community Partners

Empire boasts the largest selection of community partners all working together to facilitate your professional goals.

Educational Resources

Get started with the most comprehensive 3-pack aesthetic starter kit, hundreds of social media templates, and much more!

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