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Beyond "Low T": How to Build a Comprehensive Men's Health Practice That Gets Results Providers Rarely See

Hormones, Metabolism, Sexual Health & Longevity — A Root-Cause Approach to Modern Men’s Health

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Overview

If your male patients over 40 are presenting with fatigue, weight gain, low libido, disrupted sleep, or declining performance — and your standard workup keeps coming back “normal” — the problem isn’t the patient. It’s the protocol.

The conventional men’s health model was built around two solutions: testosterone replacement and PDE5 inhibitors. But providers who stop there are missing the clinical complexity driving most of these cases — and leaving a significant gap in both patient outcomes and practice growth.

Men’s health after 40 is one of the most rapidly expanding service lines in integrative, functional, and cash-pay medicine. Patients are actively seeking providers who go beyond the script pad. The question is whether your practice is positioned to meet that demand.

In this clinical webinar, Dr. Betsy Greenleaf — quadruple board-certified physician, founder of the International Pause Institute, and a nationally recognized leader in hormonal and pelvic medicine — joins Dr. Chris Croley, board-certified physician, Chief Medical Officer and Director of Aesthetics for Empire Medical Training, and nationally recognized educator in advanced medical procedures and energy-based technologies, to walk you through the comprehensive framework that separates reactive prescribing from true root-cause men’s health care.

Highlights

  • Why “Normal” Labs Are Failing Your Male Patients — Cortisol dysregulation, gut imbalances, inflammatory load, and insulin resistance don’t show up on a standard testosterone panel. Learn which tests to add and how to build a workup that actually explains the symptom pattern.
  • The Five-Pillar Framework for Comprehensive Men’s Health — Hormones, metabolism, sexual and vascular function, sleep and stress, and longevity prevention. Learn how dysfunction in one pillar amplifies the others — and how to use this framework to structure evaluations that drive better outcomes and stronger retention.
  • Erectile Dysfunction as a Diagnostic Window — ED is frequently the first measurable signal of vascular compromise or metabolic dysfunction, not a standalone complaint. Learn how to use it as a clinical entry point that builds patient trust and triggers the right workup.
  • The GLP-1 Opportunity Most Providers Are Missing — Weight loss therapies are reshaping men’s health expectations. Learn how to position comprehensive hormonal and metabolic care as the essential clinical layer that protects and optimizes those outcomes.
  • Building a Men’s Health Service Line That Generates Recurring Revenue — Learn how to structure membership-based care, attract motivated cash-pay patients, and turn men’s health into a sustainable, high-value practice growth engine.

Meet Your Instructors

Dr. Betsy A.B. Greenleaf instructor picture

Dr. Betsy A.B. Greenleaf

DO, FACOOG (Distinguished), FACOG, FPMRS, FAAOPM, MBA

Dr. Betsy Greenleaf is a trailblazer in hormonal and pelvic health with over two decades of clinical experience — and the first female physician in the United States to achieve board certification in Urogynecology. As founder of the International Pause Institute – Center for Perimenopause, Menopause, Andropause and Beyond, she leads a practice built entirely around root-cause, integrative care for patients navigating the hormonal and metabolic shifts of midlife.

Her clinical approach integrates hormone optimization, gut and microbiome health, sexual medicine, metabolic restoration, and preventive longevity into a model that consistently produces outcomes the conventional system misses. She is the founder of Femversity.com, CEO of The Pelvic Floor Store, host of three health and wellness podcasts, and a sought-after educator for clinicians expanding into high-impact specialty care.

For providers looking to build a differentiated, results-driven men’s health practice, this webinar delivers both the clinical foundation and the strategic roadmap to do it with confidence.

Chris Croley, MD instructor picture

Chris Croley, MD

Chief Medical Officer at Empire Medical Training

Dr. W. Christopher Croley with over 20 years of experience as a multi-specialty trained aesthetic physician, he is a trusted name in the industry. He is the proud owner and operator of one of northern Florida’s most esteemed aesthetic practices, where he continues to provide top-notch care to his patients. Dr. Croley’s credentials are impressive, having received training at the prestigious Rush and Northwestern Universities in Chicago, IL. He is Board Certified in Anesthesiology and Critical Care Medicine, and during his fellowship, he developed a keen eye for detail and a passion for educating adult learners in all aspects of medical care.

Company Bio

Since 1998, 175,000+ physicians and health care professionals have successfully graduated from Empire. Led by a faculty of industry renowned board-certified physicians, more healthcare practitioners attend Empire workshops compared to other procedural training programs in the US. For over 25 years in Aesthetic, Functional medicine, Pain Management, and more, Empire maintains its top position as the #1 source for accredited CME education and training in the world. With 50+ topics and 700+ workshops taught annually, Empire offers ongoing medical education to a vibrant community of thousands of medical professionals and provides them with the opportunity to network, interact, share and engage.

Why Choose Us

Our commitment to your academic achievement drives us to utilize innovation, create positive impacts, and foster collaboration.

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Since 1998, our organization has been setting the bar for medical professional training. Our success and expertise in this field are unparalleled.

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