The Retention Revolution: From First-Visit Guest to Lifetime Patient Picture

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The Retention Revolution: From First-Visit Guest to Lifetime Patient

Maximizing Lifetime Value: How to Build a Culture of Continuity and Protect Your Most Valuable Asset

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Overview

In an era of skyrocketing advertising costs, the most expensive patient is the one who only visits once. While many MedSpa owners focus on filling the funnel, true profitability is hidden in the "loyalty loop." Join Luna Medical Technology for a masterclass on engineering the patient journey for long-term commitment. We will break down why acquisition is the start of the expense, while retention is where profit lives. Learn how to move past the "one-and-done" transaction and transition into a partnership-based model that naturally increases Lifetime Value (LTV) without ever feeling like a sales pitch.

"Acquisition brings them through the door; retention builds the clinic of your dreams."

Highlights

  • The Retention vs. Acquisition Audit: We pull back the curtain on the math of MedSpa growth. Discover why a $200 acquisition cost is a loss if the patient doesn't return, and how to calculate your true Profit Margin through strategic long-term pricing.
  • The "Anticipatory" Consultation: Learn how to shift from reacting to a patient's immediate complaint to building a 12-month "Aesthetic Roadmap." We explore how to use technology as an objective "third party" to justify future treatments, making your recommendations feel like medical advice rather than a sales upsell.
  • Breaking the "Coupon Culture" Loop: Why discounting to get people in the door often attracts the wrong patient. We show you how to use proprietary protocols to create an experience so unique that patients wouldn't dream of "shopping" your prices elsewhere.

The "Lifetime Loyalty" Roadmap: A step-by-step guide for owners to transition from "Service Providers" to "Life-long Partners." We’ll cover the "Re-engagement Protocol"—how to systematically check in and offer value before a patient starts looking for a "deal" down the street.

"The most profitable patient you will ever have is the one you already know."

Alex Dominguez Soto instructor picture

Alex Dominguez Soto

Co-Founder of Luna Medical Technology

Meet Your Instructor

Alex Dominguez Soto is a Co-Founder and COO at Luna Medical Technology, a global aesthetic medical device company with headquarters in Madrid and Orlando. Originally from Spain, Alex is an accomplished entrepreneur with a strong background in technology development and manufacturing of med tech devices. He has successfully founded and operated several businesses within the health and wellness sector, notably as one of the pioneers to introduce WB-EMS technology to the US market.

Company Bio

Luna Medical Technology is a leading medical device company on a mission to bridge the gap between technology and the emerging world of aesthetics and beauty. With a rich history of excellence in the development of innovative medical aesthetic devices, LUÑA has established itself as a trusted partner for many med spas and industry professionals across the US and globally. LUÑA brings years of clinical experience and world class engineering offering access to high-end reliable technology for those who aspire to elevate their beauty and wellness experiences.

Why Choose Us

Our commitment to your academic achievement drives us to utilize innovation, create positive impacts, and foster collaboration.

25+ Years Training Physicians and Nurses

Since 1998, our organization has been setting the bar for medical professional training. Our success and expertise in this field are unparalleled.

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Empire is the global leader in procedural training, having graduated more individuals than any other provider.

52+ Workshops

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